What makes a shortwave free radio station popular? Everyone will have their own opinions, with no answer correct or otherwise in itself. However, from a personal perspective I have isolated three traits that when melded together give, or at least used to, a superior listening experience.
Of course, as such things are subjective one cannot assume or realistically state that a free radio station that demonstrates the three winning characteristics does so knowingly, as they might not be the cup of tea of all those listening. Nevertheless, some attributes are unfailingly popular through being indisputable; others are simply a matter of taste.
We start off with presenting style, specifically the personable charisma of the shadowy individual behind the mic. You can call it the gift of the gab, being outgoing, or simply having something interesting to say in a way that interacts with listeners perhaps in real time, maybe through live phone calls or emails. I am not talking about those who reiterate the station name every few seconds and opine "that music was from..." and "the next record is by..." but have something interesting to say about themselves, free radio, music, life, whatever, or be amusing, deliberately or otherwise a la the Bogusman. Free radio operators are probably not born-DJs, with the technical side of the operation being infinitely more interesting and satisfying, but surely they should be almost equally enthused by the level of interaction that their technical labours have enabled?
That neatly brings us to the second trait, a good, stable signal with modulation to match, preferably broadcast from their own transmitting equipment. Now, I know that this is often at the mercy of atmospheric conditions and one should not automatically dismiss low-powered stations as being inferior, but if listeners cannot hear stations clearly then that is an obvious downside. Radio Armadillo was once one of my favourite stations but it was so often difficult to hear. Again, I understand the quality of the listening station at one's disposal should not be underestimated, but stations like Live Wire Radio were able to transcend conditions and the limitations attached to listeners' receivers and antennas with the technical mastery at the disposal of Bill Lewis. In the final analysis, stations cannot be popular alone from 'just' pumping out a strong, stable signal but it certainly helps.
Thirdly, I would say music policy. A diverse, catholic taste in music which one might here on the Xenon Transmitting Company or previously from Radio Orion/Bogusman certainly adds a charisma of its own to the proceedings, reflecting well on the operator. This could be playing album tracks from well known artists or those not so; alternatively, it could be a healthy mixture of older tracks and those contemporary including the less well-known from both eras. In such instances one cannot but feel that the operator isn't trying to be different but is merely reflecting their own disparate taste.
Predictability has its drawbacks, although I will make the exceptions for the following tracks that were synonymous with certain UK-based free radio stations active during the 1990s:
Sniff 'n' the Tears - Drivers Seat
Acker Bilk - Fancy Pants
Kim Appleby - Don't Worry
Pink Floyd - Another Brick in the Wall (Honourable mention for Eire's Ozone Radio International)
Future Sound of London - Papua New Guinea
Queen - I Want to Break Free (Honourable mention for the mighty Dutch broadcaster Radio Barones)
Those who 'were there' in the 1990s will I am sure be able to link the other tracks to well-known stations that all but one are no longer with us.
There is little in life more subjective than musical taste, but I feel that even a genre or overall taste not necessarily of the listener's choice can in some way be overlooked if the broadcasting style(again, subjective) and signal & modulation quality are on point. Who doesn't love a good, reliable signal!
If you are able to blend this triumvirate of qualities then arguably, from a listener perspective free radio perfection has been achieved. Have any stations past or present taken their audience to this aural nirvana? I have my own thoughts but I will say this: enjoy free radio for what it means to you whilst you can. Time moves fast, and stations' shelf-lives can be fleeting.
New stations have always emerged and vanished with alacrity, something that to some extent is the nature of the beast but only adds to free radio's mystique. The demise of some stations has even engendered a sadness for the loss of their uniqueness, a trait in itself increasingly rare despite being in an age where everyone is encouraged to be themselves. It is perhaps worth celebrating the evergreen XTC and Weekend Music Radio, who continue to set standards that cover all three characteristics, if albeit WMR now uses the broadcasting services of another.